The way modern companies are named, especially (but not limited to) tech companies, is quite bizarre. It's just random made-up words, mostly.
This was brought home to me by this weird online quiz which puts up a single, apparently made-up word, and asks you to choose: Pokemon (an imaginary universe of cartoon characters) or Big Data (i.e. technology companies specializing in data management, a realm once near-and-dear to my heart).
I got a very bad score on this quiz. Just goes to show.
[daily log: walking, 6km]