Caveat: What Happens When Low English Ability Joins The Marketing Department

pictureThis happens all the time, in Korea – and the rest of non-English-speaking world, too, for that matter. Some product gets developed and marketed under a name that would be an utter disaster in an English-speaking market. If not a downright embarrassment. But this guy (an American in Korea) has made a funny video about a particular example of this phenomenon.


[hat tip: my friend Basil]

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