I went to Starbucks today and had a 4 dollar caffe latte. This is notable because this is the first time I've gone since arriving in Korea, despite there being three Starbucks stores within easy walking distance from where I live.
Why did I do this? Well, the pat answer is that I happen to own stock in Starbucks, and lately the share price has been languishing. Obviously, this is because they've lost my frequent patronage, since my coming to Korea to live and work.
So, to help boost the company's fortunes, I resolved to spend more of my own hard-earned cash on 4 dollar lattes.
They don't seem to have gotten the message, however. The stock market's been open an hour or so, now, and SBUX is down another 16 cents. Oh well. At least my Bombay Stock Market Index Fund is doing quite prettily. And Nissan's perking up, lately.