Caveat: Three Stars of Complexity

“Samsung” means “three stars” in Korean. It is, I reckon, now the most widely known Korean word in the world – although few realize the word means anything more than fancy electronics, and a lot of Americans, for example, have the parochially mistaken belief that the name is Japanese.

I ran across an interesting diagram the other day, that has been circulating online. It shows the complex cross-ownership patterns of the many different “Samsung” companies.

picture

In fact, this wacky diagram (you can click to embiggen) doesn’t even show them all, since there are some Samsung companies that are no longer “related” to the vast Samsung empire held by the Lee family (e.g. Samsung Motors, and automotive company, Korea’s third-largest, that is an owned subsidiary of the Renault-Nissan Group, but which retains the Samsung name for historical and brand-loyalty reasons). Not including these unrelated Samsungs, the Samsung Group allegedly comprises about 20% of the South Korean economy – a fact I first remarked on this here blog 4 years ago.

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