So now that I have some internets, I’ve been doing some surfing around.
There’s a guy who goes by the nom-de-twit of Leroy Stick, who is apparently behind the fake BP PR tweets on twitter that have been such a hit. A sampling:
Not only are we dropping a top hat on the oil spill, we’re going to throw in a cane and monocle as well. Keeping it classy.
I found his press release on Huffington Post, and he actually seems pretty smart. I really like the following line:
You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions.
This is brand management 101 – and it’s why 90% of marketing people don’t get it. And why the remaining 10% of marketing people are the secret masters-of-the-universe behind the magic of ethical capitalism, by functioning as the watchdogs that keep businesses honest. And it’s why I don’t believe that marketing as a profession is a bad thing. It can be – and often is – a bad thing. But it can also be right up there with saving the world. Too bad BP doesn’t seem to have any of those types of marketing geniuses on staff.
